For Mizzen+Main’s Fall 2025 collection, I led the creative development of a seasonal campaign designed to bring a richer, more elevated expression of the brand to life. The visual direction balanced classic menswear sensibility with a modern, editorial point of view, creating a distinct identity for the season. The campaign extended across digital, print, and an immersive launch event in New York City. From campaign assets and digital experiences to custom matchbooks, wall graphics, signage, and event details, I translated the creative direction across every touchpoint to create a cohesive brand experience.