During my eight years at JCPenney, I worked across a wide range of brand and campaign initiatives, with a focus on creating compelling digital experiences and bringing larger campaign concepts to life. As a Senior Art Director, my role spanned concept development, design, photo and video art direction, and cross-channel execution. From seasonal campaigns and national advertising to social, email, and digital experiences, the work below represents a selection of projects created during my time with the brand.
Client:
JCPenney
My Role:
Sr. Art Director
Year:
2010-2018
Service Provided:
Art Direction, Design, Execution
Developed the visual direction and design toolkit for JCPenney’s 2017 Activewear campaign, then extended the creative across a national advertising campaign spanning multiple publications. The below ads ran in People Magazine in 2017.
Led creative for JCPenney’s 2018 Prom campaign, developing the initial concept, helping shape the photography through on-set art direction, and carrying the final creative through execution.
Developed creative for a JCPenney × Cosmopolitan collaboration highlighting the brand’s lingerie collection, from initial concepting and photo art direction through final campaign design.
Led the visual direction for JCPenney’s 2016 Back-to-School digital campaign, including photo art direction and a cohesive creative approach across site, email, and social.
