During my time at Neiman Marcus, I led a team of designers focused on bringing the brand’s luxury editorial storytelling to life across digital experiences. From translating the iconic Neiman Marcus Book for e-commerce to developing immersive seasonal campaigns and designer launches, my role blended creative leadership, concept development, art direction, and hands-on design. The work below is a selection of some of my favorite projects, each exploring new ways to bring fashion, storytelling, and digital experience together.
Client:
Neiman Marcus
My Role:
Sr. Design Manager
Year:
2018–2023
Service Provided:
Creative Leadership, Art Direction, Digital Design
As an extension of the Fall 2023 campaign, Extraordinary Pursuits brought the Neiman Marcus point of view to life through stories of tastemakers and cultural achievers. I helped shape the digital experience, creating an editorial destination that paired compelling interviews with elevated visual storytelling.
An immersive digital editorial celebrating Spring 2023 glamour and eveningwear. Designed to bring the storytelling of a fashion magazine into the e-commerce experience, the lookbook paired elevated editorial design with a seamless path to product discovery.
Led the creative concept for Gucci’s summer footwear launch on NeimanMarcus.com, developing a distinctive digital experience that balanced Gucci’s expressive brand world with the elevated Neiman Marcus point of view.
Partnered with the internal video team to concept, storyboard, and execute a series of sizzle films celebrating Neiman Marcus’ evolving brand identity and bringing energy to key store activations.
Created and animated a series of campaign lockups for Pre-Fall, extending the seasonal identity into motion for social and video while adding a dynamic layer to the campaign’s visual language.
